Apr 13, 2017
Burger King advert sabotaged on Wikipedia
In the 15-second advert, a Burger King employee asks "OK, Google. What is the Whopper burger?". The stunt has put Wikipedia in the spotlight after reports that Burger King's own marketing team edited the Whopper page shortly before the ad campaign. Neither Wikipedia nor Burger King has responded to requests for comment. Whether Burger King expected users to go on to make their own, less flattering edits is unclear but Emily Tan, a writer at marketing news website Campaign, thinks it might have been aware such a reaction was likely. "Burger King has a reputation as quite a provocative brand and the idea that users are hijacking a brand can charm and amuse people. There is a chance that Burger King expected this to happen," she said.
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