Jan 21, 2018
Amazon opens no-checkout supermarket
In a move that could revolutionise the way we buy groceries, Amazon opens its first supermarket without checkouts - human or self-service - to shoppers on Monday. Amazon has not said if it will be opening more Go stores, which are separate from the Whole Foods chain that it bought last year for $13.7bn. As yet the company has no plans to introduce the technology to the hundreds of Whole Foods stores. In its third quarter results in October, Amazon for the first time put a figure on the revenues generated by its physical stores: $1.28bn. Yet almost all of that was generated by Whole Foods. While its stores may not yet be moneyspinners, analysts have said Amazon is using them to raise brand awareness and promote its Prime membership scheme. Brian Olsavsky, Amazon chief financial officer, recently hinted that rivals should expect more Amazon shops in the months and years ahead. "You will see more expansion from us - it's still early, so those plans will develop over time," he said in October.
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