Is leaving Facebook the only way to protect your data?

Data is like oil to Facebook - it is what brings advertisers to the platform, who in turn make it money. Privacy advocates Electronic Frontier Foundation said the way these quizzes collected data reflected "How Facebook's terms of service and API were structured at the time". It is not yet clear exactly what information the firm got hold of - this is now subject to an investigation by the UK data protection authority, the ICO.What can users do to protect their information?Log in to Facebook and visit the App setting page. "Using Facebook Login is easy but doing so, grants the app's developer access to a range of information from their Facebook profiles," he added. "The incentive Facebook will have to protect people more will only come if people start leaving. Currently it has very little incentive to change," he told the BBC. It seems he is not alone in his call - the hashtag #DeleteFacebook is now trending on Twitter in the wake of the Cambridge Analytica scandal.

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