Sep 6, 2018
Starbucks offers Italians pizza, ice cream and coffee
There's marble flooring and wooden panelling, the promise of a "Theatre of coffee roasting, brewing and mixology", as well as cocktails, bread, pizza and ice cream. From there, the coffee whizzes overhead through copper pipes to the baristas at the marble-topped coffee bar. Not content with taking on Italian coffee-drinkers, Starbucks is also offering pastries, bread and pizza from a wood-fired oven, and an affogato station where you can finish off your ice cream with a liquid nitrogen quick freeze and a dose of espresso. Former chief executive Howard Schultz has always claimed it was drinking coffee in Milan more than three decades ago that prompted him to found Starbucks. Italians can be somewhat "Snobbish" about coffee according to psychologist Paolo Vergnani, who drinks 10 espressos per day.
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