Netflix Cambridge Analytica film: Social media is 'like a crime scene'

Those are the words the makers of a new Netflix documentary called The Great Hack use to describe social media. The film is about one of the biggest scandals in recent times, when information from millions of Facebook profiles was handed over to a company called Cambridge Analytica. The firm used information on what people liked, who they interacted with or what they posted about to tailor adverts to their social media feed for political campaigns. Jehane says we are "Living in the Matrix" and says she and her co-director Karim Amer want the film to help us all understand how our information is being used and to get everyone talking about it. Despite their comments about social media, neither Jehane or Karim think we should quit it completely.

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