Bicky Burger removes 'sickening, irresponsible' Facebook ad

A fast food producer in Belgium has apologised after posting an ad on social media showing a man punching a woman for handing him the wrong burger. Bicky Burger posted the comic-book image on Facebook on Tuesday featuring a man striking a woman with the words: "Serious, a fake Bicky?". Goodlife Foods, the Dutch food producer behind Bicky Burger, later said it "Regretted" the post and deleted it. Nawal Ben Hamou, secretary of state for equality in Brussels, posted a message on Facebook describing the ad as "Sickening and totally irresponsible". Later on Wednesday, Bicky Burger posted on Facebook in both French and Dutch: "We want to apologise to all the people who were offended by our post yesterday."

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