Zuckerberg: Advertisers will be back to Facebook 'soon enough'

"My guess is that all these advertisers will be back on the platform soon enough" the Facebook chief executive has said. The second is to privately play down the impact of the boycott: reassure advertisers and resist any fundamental changes to Facebook's business model. The boycott isn't hurting Facebook as much as you might think. The vast majority of companies are still advertising with Facebook. One advertising executive sent me an expletive-riddled text yesterday, dismissing the idea its clients would stop advertising on Facebook.

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