Sep 23, 2020
Nike expects permanent shift to online sales
Sportswear firm Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump. On Tuesday, Nike posted revenue of $10.6bn as many of its key markets recovered including China. Nike chief executive John Donahoe said the shift to online sales could be a permanent trend. Nike has been using its website and shopping apps to release limited edition footwear. Rival Adidas said last month that it was seeing improving sales trends while yoga pants maker Lululemon posted a 157% jump in its online business.
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