Black Friday on Amazon: How to spot fake reviews online

Amazon responded to the claims saying it has clear policies that reviewers and sellers must stick to. Fake reviews have been a problem on some of the biggest shopping sites including eBay, Facebook and TripAdvisor for years. There appears to have been a rise in the proportion of suspicious reviews on Amazon in the UK since March's coronavirus lockdown, according to analysis site ReviewMeta. Their data suggests a 30% rise in the proportion of unnatural reviews on Amazon between March and August following the first coronavirus lockdown. Sellers can incentivise fake reviewers to encourage people to add photos and videos.

Read the full story

 Related companies

Make a complaint about Amazon by viewing their customer service contacts.

•