Parents of children called Alexa challenge Amazon

Parents of children called Alexa say their daughters are being bullied because it is the same name that Amazon uses for its virtual assistant. Some have even changed their child's name because they say the barrage of Alexa jokes is "Relentless". The problem, which has attracted complaints since Alexa's launch in 2014, is not confined to the UK.Lauren Johnson, from Massachusetts, USA, has started a campaign called Alexa is a Human. Since Amazon's Alexa devices were introduced in the UK in 2016, the popularity of the name has dramatically fallen. Alexa is not the only voice assistant to have a name also used by real people.

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