Netflix signs up to ratings body Barb

Netflix has signed up to the TV ratings agency Barb, which means its audiences will be measured by an external, independent body for the first time. The move makes Barb the first industry-owned ratings service in the world that Netflix has joined. Barb, which stands for Broadcasters' Audience Research Board, compiles audience measurement and TV ratings in the UK. The agency will report Netflix's ratings in the same way it reports viewing for more than 300 other subscribing broadcast channels. The networks currently covered by Barb include mainstream services such as the BBC and ITV to smaller channels such as Dave and E4. The news comes as Netflix reportedly prepares to launch an ad-supported tier for its streaming platform. Netflix viewing data will be available to all Barb subscribers from the morning of 2 November through its existing analysis software and other systems.

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