Amazon could be blamed for fake Louboutin shoe ads - EU

Amazon could be held responsible for advertising 'fake' red-soled shoes which potentially breach designer Christian Louboutin's EU trademark. Similar red-soled high heels are advertised on Amazon by third party vendors without Louboutin's consent. There has been a long-running dispute between Amazon and shoemaker Louboutin, whose high heels typically sell for at least £600. Louboutin brought two cases against the company, in courts in Belgium and Luxembourg, in 2019 - alleging Amazon regularly displayed adverts for red-soled shoes on its marketplace without Louboutin's consent. Louboutin maintains that Amazon has illegally used the trademarked red sole "For products identical" to its own, and "Insists, in particular, on the fact that the disputed ads are an integral part of Amazon's commercial communication".

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