Will Elon Musk's ultimatum cost him Twitter?

Elon Musk's poll, asking whether he should stand down as the boss of Twitter, appeared hours after he was photographed at the World Cup final in Qatar. The second point about the photo? It proves Musk was geographically in the vicinity of Saudi Arabia - home to Twitter's biggest investors. How we view the results - 57% of the 17.5m votes cast were in favour of Musk standing down as Twitter CEO - depends on what we think he wanted to achieve by it. The poll has either spectacularly backfired - if Musk was looking for an ego-boost - or it has been a huge success in getting him off the rather large hook he has found himself caught on since his purchase of Twitter was, basically, forced through. Space enthusiast Elon Musk thought Twitter needed a bit of rocket fuel and he's certainly provided that.

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