Jul 13, 2024
As Apple headset reaches Europe, will VR ever hit the mainstream?
To get a sense of the public interest in the Vision Pro, Apple's very high-tech, very expensive virtual reality headset - finally launched in the UK and Europe on Friday - where better to head than one of its own stores? In the past, people camped outside Apple branches overnight, so desperate were they to get their hands on the tech giant's latest product. Apple and Meta are the two big players but VR is a crowded market - there are dozens, maybe hundreds, of different headsets already out there. Judging by what I saw in the Apple store in London's Regent Street, the UK is not about to be flooded with people wandering around in Vision Pros or Quest 3s. The very first customer I spoke to had actually just popped in for a charger and was a bit bemused by Apple staff applause as he walked in. In the couple of hours we were there, several people walked out grinning with big white Apple bags.
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