Bridgerton and Baby Reindeer drive Netflix sign-ups

Netflix said it added more than eight million subscribers in the three months to June, reeling in audiences for the new season of Bridgerton and and new drama Baby Reindeer. The streaming giant warned the impact of the crackdown on sharing passwords may run out in coming months, leading to slower growth in the months ahead. It said it was looking into new areas, such as sports, live events and gaming to extend its lead. Its plans include a multi-player video game tied to the release of a new season of the popular dystopian series Squid Game later this year, as well as offerings linked to shows such as Emily in Paris. "If we execute well - better stories, easier discovery and more fandom - while also establishing ourselves in newer areas like live, games and advertising, we believe that we have a lot more room to grow," the company said to investors. The gains last quarter brought its total number of subscribers to more than 277 million globally. With more than two people in most households, it estimated that its total audience numbers more than 600 million.

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